Neal & Massy re-branding exercise?

[Rory Phoulorie]

Pres-T-Con becomes MASSY Pres-T-Con

[ronsin1]

"Messy" serv:o

[acesinghit]

Many were not supposed to mention this information only until Monday 30th June. I guess confidentiality is a thing of the past and someone even posted a T-shirt assigned to the then Pereira & Co. which would be worn for the first time on Monday 30th.

Truth is, rebranding is necessary as not many people both internal (employees as well surprisingly) and external (customers) knew about all the sub companies associated with the Group. Most people knew HiLo and NM Automotive but little actually remember that CCS Technology and Borde Communications is now actually ILLUMINAT which is a NM Group Company. The local ICT Giant even suffered from stakeholder comments which suggested that the name was too close to ILLUMINATI.

Just recently Guardian Life was changed to Guardian Group so maybe in the near future ANSA McAL may consider same.

I welcome the name change so that everyone will know MASSY's true influence in the TT market and the regional presence. We expect MASSY clients will buy their technology products, groceries, cars, get rentals, financial/credit lending services, insurance services, energy services, concrete, construction equipment and shipping services etc..all under one brand. The most obvious downside to this as mentioned before is, if one subsidiary company fowls up wrt their customer service delivery it can affect the entire rebranded company.

[cinco]

Many were not supposed to mention this information only until Monday 30th June. I guess confidentiality is a thing of the past and someone even posted a T-shirt assigned to the then Pereira & Co. which would be worn for the first time on Monday 30th.

Truth is, rebranding is necessary as not many people both internal (employees as well surprisingly) and external (customers) knew about all the sub companies associated with the Group. Most people knew HiLo and NM Automotive but little actually remember that CCS Technology and Borde Communications is now actually ILLUMINAT which is a NM Group Company. The local ICT Giant even suffered from stakeholder comments which suggested that the name was too close to ILLUMINATI.

Just recently Guardian Life was changed to Guardian Group so maybe in the near future ANSA McAL may consider same.

I welcome the name change so that everyone will know MASSY's true influence in the TT market and the regional presence. We expect MASSY clients will buy their technology products, groceries, cars, get rentals, financial/credit lending services, insurance services, energy services, concrete, construction equipment and shipping services etc..all under one brand. The most obvious downside to this as mentioned before is, if one subsidiary company fowls up wrt their customer service delivery it can affect the entire rebranded company.

Bet you cant find me one company who is happy with illuminat service and you can see why this will be terrible for all the subsidiaries.

[Rainman]

How ah cud geh a wuk in Massey Cat?

[tourniquet]

meh, I'll still call them "steal & rob we" until further notice :/

[acesinghit]

cinco, I don't think illuminat as it was then called cared too much about customer service because their major clients are really large companies and governments etc..They are more solutions oriented for the high-end business market. If someone requires a Samsung tablet and a dell laptop and the sale requires top customer service then you have PriceSmart, Courts and Circuit Zone etc.to satisfy that need.

[pete]

To me it has been NM Illumnat a long time now..

Same for NM Insertech.

[acesinghit]

cinco, isn't wireless solutions provided by 360 Communications?

btw on another note I guess for Panorama 2015 the steel band would be MASSY Trinidad All-Stars!

[cinco]

Now. It was illuminat previously

[VexXx Dogg]

rebranding on this scale is a very costly exercise. I wonder what's the real on this?

[mars]

I agree with the "Illuminat" name change - you would be surprised how many otherwise sensible people take this Illuminati thing very seriously. However, I believe that losing the "Hi Lo" name entirely would be a major public relations disaster. "Massy Hi Lo Food Stores" would be k I guess.

[clintus]

Hilo would be called massy stores

[The_Honourable]

rebranding on this scale is a very costly exercise. I wonder what's the real on this?

X2

It's either they found themselves in some hot water not known to the public so they "take in front before the front take them"... so if something does come up, damage would be minimal OR...

They really decided to improve their portfolio streamlining their operations and marketing.

I agree with the "Illuminat" name change - you would be surprised how many otherwise sensible people take this Illuminati thing very seriously. However, I believe that losing the "Hi Lo" name entirely would be a major public relations disaster. "Massy Hi Lo Food Stores" would be k I guess.

Glad I am not alone on the Hi Lo part.

Yes even when I see the word "Illuminat" down San Fernando, you can't help but think of the "Illuminati" conspiracy theory. Even the Arthur Lok Jack graduate school of business logo people are starting to have a problem with that. It's even funny that Arthur Lok Jack is the chairman of N&M

[bignog]

^^^^^^^typical trini response to white people culture ........always want to be connected to white people regime .........stand alone is Trinidad we from

[clintus]

Hilo is now Massy Stores:
M&D is now Massy Distribution
IGL is now Massy Gas
Pres T Con is Massy Pres T Con
Tracmac is Massy Cat
N&M motors is Massy Motors
General Finance is Massy Finance
Illuminat is Massy Technology
Wood group is Massy Wood Group
Same scenario goes for all subsidiaries in other islands. We all carry one title... Massy

[pete]

Doesn't tracmac sell other brands than caterpillar?

[16 cycles]

awaiting new jingles for re-branded Hi-Lo....that might be a challenge..

[Bosse]

Today's papers

[pugboy]

as a owner of a few NML shares I hope this don't go the way of New Coke

[clintus]

Hope everyone job is still secure.

[innovative audio]

Change has come after our group CEO expressed that alot of companies within the group isn't identifiable and this change is to also help companies in the group come together. This change has been in the works since April

[pugboy]

^^them thing don't work here
trini are bandwagon sports fans so far less for their place of employment

this change is likely to be neither here nor there as most of the companies don't rely on public imaging that much for their competitiveness.

a Nissan car not going to sell more or less because of the dealer name change
samething with grocery

[crazybalhead]

Rory pholourie, you working pres-t-con? I could get a bench orrrr???





But yes they rebranding. Pres-T-Con whole building get paint over last week, emails changing etc.

It used to be CCS, Borde communications and then changed to Illuminat in 2001. I guess is time for a change again.

[crazybalhead]

The family day had free beers too.

[ruffrider27]

Hope the Hilo shoppers card will still be valid ,have real points .

[clintus]

It's a massy card that can now be used at group entities to gather poinys

[20inchstrong]

http://www.massygroup.com/

All your questions answered.

[DrunkenMaster16]

Are they re-branding CISL as well??

[tr1ad]

is wood