Postby wagon r » December 14th, 2005, 8:38 am
McLaren land Vodafone as title sponsor
Dominant title sponsorship branding in 2007
McLaren land Vodafone for 2007 and beyond
Vodafone and the McLaren Mercedes Formula One team today announce a long-term sponsorship agreement, commencing January 2007 which will last into the next decade. Vodafone will become Title Sponsor of the Team – ‘Vodafone McLaren Mercedes’ and the ‘Official Mobile Partner’.
The sponsorship demonstrates Vodafone’s ongoing commitment to the Formula One World Championship, a sport which continues to deliver massive global television coverage and which has significant appeal for Vodafone’s consumer and business customers around the world.
Vodafone has sponsored the Ferrari team since 2002 and the contract expires at the end of next season.
Ron Dennis, Chairman and CEO of the McLaren Group
“This is only the third time for more than 30 years that the opportunity to become the team’s Title Sponsor has existed. The status of the brand and the level of activation in support of the sponsorship were key criteria for our choice of Title Sponsor and Vodafone over-delivers in all respects. In addition, as our agreement is long-term, this provides important stability within the Team, allowing us to focus fully on our objective of winning races and Championships together. We are delighted to welcome Vodafone to the team and look forward to many future successes."
Peter Bamford, Vodafone Chief Marketing Officer
"We are excited about this new phase of involvement in motor racing. As Title Sponsor of the Vodafone McLaren Mercedes team it raises our association with Formula One to the ultimate level. The new agreement delivers a fantastic marketing platform; the associative rights we acquire as a result of this new sponsorship provide us with additional opportunities to continue to raise brand awareness, build brand preference and drive revenue. It will also provide our customers with unique and exciting content through Vodafone live! with 3G.â€
