Moderator: 3ne2nr Mods
Sad to see.While it never had a massive presence in the United States, the niche Japanese automaker has had some success with models like the Lancer and the Eclipse. However, Mitsubishi Motors will soon exit the U.S. market, just as its Japanese rival American Suzuki Motor Corp. did at the end of last year.
Its sales are nosediving. In 2012, Mitsubishi sold fewer than 60,000 units in the U.S., down from nearly 80,000 in 2011. That decline was the biggest of any auto brand and has continued this year. In the first ten months of the year, sales have fallen by 0.7% to just under 50,000 vehicles. U.S. market share was only 0.4% in October.
Mitsubishi does not have the advantages of some other companies with low market shares — it is not a luxury car company like Porsche and Land Rover, which sell high-end cars and command high prices. The average price for Mitsubishi's seven models is under $25,000. One of the company's weaknesses is its small model lineup. Mitsubishi is further hampered by the public's perception of its products. In the new J.D. Power vehicle dependability survey, it ranked third from last out of 33 brands.
j.o.e wrote:Good riddance, Other than the Evo they serve no purpose. Box Lancer was the last good Lancer.
Doh beat up Mitsu fans
j.o.e wrote:Good riddance, Other than the Evo they serve no purpose. Box Lancer was the last good Lancer.
Doh beat up Mitsu fans
Users browsing this forum: foss and 48 guests